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And We’re #XMPROUD of It

U.S. Bank Taps Crossmedia as Media Agency of Record

The Minneapolis-based bank, which is operated by U.S. Bancorp, initiated a review…

Three Reasons International Media Procurement Beats the Global Media Solution

CROSSMEDIA has introduced a new service and business model…

AdExchanger: Comparing Apples To Apples And Other Questions For Auditors

In order for an audit to be more than just a routine and expensive bureaucratic exercise…

5 Takeaways from the 2016 ANA Financial Management Conference

2016's ANA Financial Media Conference in Boca Raton was unprecedented in attendance…

GNC Replaces Carmichael Lynch With 3 Shops

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record…

White Castle Names Resource/Ammirati as Its New Agency

Ammirati has won the White Castle account following a competitive pitch…

XM Thought Leadership: Programmatic Transparency

Last week, The IAB launched a programmatic transparency calculator…

Media All-Star In The Haus

These All-Stars have bent technology to their will and devised unique strategies…